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Rogers and Shaw teaming up to take on Netflix with new on-demand video service

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OTAWatcher:
Sounds like Rogers and Shaw are teaming up in order to combat "cord cutters" by launching a premium video on demand service called "Shomi".  Coming this fall to tablets, mobile, online, and Xbox 360 in early November for $8.99 per month. 

I believe their plan is to offer a service for people who only subscribe to their Cable Internet and not Cable TV.


--- Quote ---Rogers and Shaw are set to co-launch a new service called Shomi (“Show me”) aimed at taking on Netflix.

Limited to subscribers of the two telcos and set to launch in November , the on-demand streaming service promises to offer more content sooner than Netflix, since both companies already pay content owners for their respective television offerings.

Pricing is not clear at this point, though content selection is expected to be broader than Rogers’s current Anyplace TV streaming, which is available for free to subscribers.

News of Showmi first came to light via Cartt.ca in January .

Rogers and Shaw are set to launch Showmi at an event in Toronto on Tuesday morning.

--- End quote ---


Source: CART

DrSat:
Interesting...  I guess this falls under the old adage "If you can't beat them, join them"!

As per their website at http://www.shomi.com/ComingSoon


--- Quote ---AVAILABLE FIRST WEEK OF NOVEMBER 2014

Coming first in limited beta release to Rogers™ and Shaw™ Internet or TV customers
Suggested retail price $8.99/month
--- End quote ---

cyberham:
Spelling is shomi. Streaming is too popular to ignore. Providers must seriously enter this arena or risk failure in the future.

Jorgek:
What's this a Me To attempt to compete with Netflix?  What are they offering more of the same useless programming?


Is this another nail in the coffin to oust OTA?

OTAWatcher:
This is essentially an attempt to increase the average revenue from their customers who have cancelled cable TV in favor of online streaming services such as Netflix along with free live TV sources such as OTA and FTA satellite.  Receiving an extra $8.99 per month from these customers is better than nothing plus they can make even more money selling advertising on the service.

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