Forum

Welcome Guest.
Please login or register.
Did you miss your activation email?


Author Topic: Two new digital OTA subchannels by Bounce TV's Jonathan Katz coming soon  (Read 2475 times)

OTAWatcher

  • Newbie

  • Offline
  • *

  • 24
The executive who helped launch African-American focused broadcast network Bounce TV has formed his own company to start two new targeted digital multicast channels. Jonathan Katz, who will remain COO of Bounce TV, has formed Katz Broadcasting, which plans to light up Escape, the first broadcast network for women, and Grit, aimed at men, this summer.

Escape and Grit have carriage agreements with Univision that cover 30% of the country. Initial markets include New York, Los Angeles, Chicago, Dallas, Houston and Miami. Univision is also a key distributor of Bounce TV.
Katz Broadcasting said it would make more distribution announcements in the coming weeks.

For Katz, a former Turner Broadcasting executive, Bounce TV has proved that there’s a successful business model in multicasting. And like when cable was still new, there’s room in the market for networks that target specific demographics. "Free broadcast television is experiencing a renaissance in this new age of media disruption, as more and more consumers combine over-the-air with over-the-top services," Katz said. "Distributing Escape and Grit alongside successful demo-specific networks like Bounce TV makes the burgeoning new broadcast ecosystem closely resemble the early days of basic cable, providing viewers diverse new choices."

Escape will look to attract women in the 25 to 54 demographic with crime and mystery programming the network calls “daring and sexy.” Programming will include theatrical movies and off-net series with heroines trying to evade peril that will give female viewers a chance to escape their daily cares.

Grit will be built around the classic male hero archetype with war and action oriented theatrical movies and off-net series that feature stars like John Wayne, Clint Eastwood and Chuck Norris.

Katz Broadcasting has hired Jeffrey Wolf as chief distribution officer. Wolf also serves as executive VP of network distribution for Bounce TV.

"We are being very strategic and selective when determining our partners for these new networks," Wolf said. "Bounce TV has enjoyed an extremely successful relationship with Univision and we couldn't be more thrilled to call Univision the launch group for both new networks. We look forward to another mutually-beneficial partnership for many years to come."

Katz helped Bounce TV launch in 2011. The network is available in 88 markets and reaches 89% of African American homes. Its programming includes original series, theatrical films, live sports, specials, game shows and faith based programs.

OTAWatcher

  • Newbie

  • Offline
  • *

  • 24
Katz Broadcasting reached a licensing deal with Paramount Pictures covering about 200 films that will air on Katz’s two new digital broadcast networks, Escape and Grit.

Katz, run by former Turner executive Jonathan Katz (pictured), also added Bill Cox as senior VP programming for Grit and Walter Naar as VP programming for Escape. Both execs worked with Katz at Turner Broadcasting.
Paramount titles including The Accused, Dead Man Walking and The Hours will appear on Escape, which is aimed at women 25 to 54.

Clint Eastwood, Tom Cruise, Arnold Schwarzenegger and Gary Cooper are among the actors featured in films picked for Grit, a network aimed at men 25 to 54. Titles include Escape From Alcatraz, Top Gun, The Running Man and High Noon. Grit will also have cowboy movies starring John Wayne and Roy Rogers. The networks are expected to launch in August and have already been cleared on stations representing 50% of the country.
Katz previously reached licensing deals for movies from Warner Bros. and Universal.

Source: http://broadcastingcable.com/news/currency/paramount-movies-added-escape-grit-networks/132620
 

OTAWatcher

  • Newbie

  • Offline
  • *

  • 24
Pleliminary list of affiliates for both networks has now been released for both networks on their websites.

http://www.grittv.com/find-us/ shows that WUAB 43.3 from Cleveland and WTOL 11.3 Toledo as potential viewing sources for people located in south western Ontario for Grit TV and WQHS 61.4 Cleveland along with WUPW 36.3 Toledo for Escape TV as shown at http://www.escapetv.com/find-us/ .

joshua minaya

  • Jr. Member

  • Offline
  • **

  • 62
Nice concept i am glad Bounce TV are ready to take on this new project. Though the risk is there but it is still a good concept anyway.

mairj23

  • Newbie

  • Offline
  • *

  • 45
It's good to see these new companies emerging. OTA tv sucks most of the time and with the new channels, does give you some variety. Only thing I don't like is that they show old re runs all day and doesn't have much content or variety.

 

We serve Oakville | Burlington | Milton | Mississauga | Hamilton | Georgetown | Acton | Halton | Toronto
Copyright © 2015 Dr.Sat - The Satellite Doctor. All rights reserved.